On November 28, at the invitation of GZDI, Chen Zhen, vice president and secretary general of Architectural Design Branch of China Engineering & Consulting Association, gave a lecture on Current Situation and Development Tendency of the Architectural Design Industry. The lecture was hosted by President Zhou Helong and attended by GZDI’s leadership and middle-level cadres. Shang Jinguo, president of GDAD, along with his party, and Li Hongpeng, vice secretary general of Engineering Intelligent Design Branch of China Exploration and Design Association also attended the lecture.
Chen Zhen elaborated on current situation faced by thearchitectural design industry and its following direction of development infour aspects, i.e., the impact of international landscape and domestic marketon the architectural design industry respectively, the Outline of the 13th Five-YearPlan for housing and urban &rural development, and hot issues of greatconcern to Architectural Design Branch. Chen indicated that the traditionalarchitectural design industry is currently noted withshrinking stock market andimbalanced personnel allocation hence market disorder and low pricecompetition. Architectural design companies should quickly adapt to the newnormal, integrate “reducing excessive capacity” with “improving weak links” toseek new points of economic growth, focus on incremental market including newtypes of urbanization, urban utility tunnel etc., push forward generalcontracting, and actively implement zero carbon, green building and energyconservation concepts to improve its dynamic control capacity and press aheadwith corporate structural reform and preparation for popularization ofresponsible architects. He also encouraged architectural design companies tobuild confidence and solidify cooperation to overcome obstacles and make morecontributions in the national drive for new types of urbanization.